Dominos Pizza Enterprise Limited Delivery Chain

Question: Discuss about the Report for Dominos Pizza Enterprise Limited for Delivery Chain. Answer: Part-1 Dominos Pizza Enterprise is the largest franchiser of the worlds leading pizza delivery chain Dominos Pizza. It is the largest chain of pizza delivery in Australia with a vast network stores and sales. The Dominos brand is USA based company. Domino's Pizza Enterprises Ltd (Domino's Pizza) is the largest pizza chain in Australia in terms of both network store numbers and network sales. It is also the largest franchisee for the Domino's Pizza brand in the world.Dominos Pizza is a USA based company and has used the concept of franchise to expand its services and operations worldwide. Along with Australia the Domino Pizza has exclusive franchise rights in New Zealand, Netherlands, Switzerland, Japan, Belgium and Germany. Today the Dominos Pizza enterprise limited has more than 2000 operational stores and thus is the leading franchise of the Dominos brand (Domino's 2016). Dominos started as a small store in Queensland, Australia in 1983. The store provided the services of home delivery of pizza. Later in 1993 the franchise of Australian and NewZealand stores were bought and by 1995 the integrated franchise was rebranded to Dominos Pizza (Domino's 2016). Dominos pizza is recognized globally for the quality and the variety of the pizza delivered. The organization delivers pizzas of varieties which includes traditional pizza, gluten free pizza, chicken prawn pizza, Ham, cheesetomato based pizza, etc. Due to its variety and quality of the product, the organization has been able to create a huge fan based market for it globally. The organization emphasizes on the following values: It values to treat its customer with respect and love. It believes in thinking big and aiming higher which helps to grow. It believes in the policy of never stop learning It believes that the organization is an exceptional one. Based on these values the organization has set its mission statement as follows: Sell more pizzas and have more fun(Domino's 2016). The company believes that the success can be achieved from integrated efforts thus each employee of the company which includes store members to managers are considered to be the brand ambassador for the vision and mission of the organization. Thus, they are expected to follow the core values of the organization. Being a profit based organization; the company mission has a profit orientation and thus believes in selling more pizzas. The company aims to become the number one organization in terms of pizza and in terms of customer love and affection. Thus, it promotes for value creation, setting high aims, never stop learning attitude to sell more pizza and provide the best kind of satisfaction to their customers. Thus, overall purpose of the company is to provide customers with delights of pizza, be a part of their celebrations and thus become the number one pizza provider (Domino's 2016). Part-4 Corporate social responsibilityand ethics reflect the way business is executed in an organization. It helps in enhancing the quality of services, enhancing the brand image, helps in setting business standards and practices within the organization. Dominos Pizza Enterprise limited CSR strategy is also known as Dominos Pizza Responsible delivery plan. The strategy focuses on four business areas which are of importance to the business of the organization. These four areas are the food being made and served, the impact on the environment, the employees of the organization and the way the products and services are delivered to the community. Food: The Company treats food with respect and aims in ensuring that the pizza made and delivered are of the best quality in terms of taste, ingredients used and nutritional values. The company thus makes use of best quality of ingredients for making pizza (Anthony, Perrewe and Kacmar 2000). It employees highly skilled pizza makers (Domino's 2016). As its CSR initiative, the organization has become a signatory with the department of Healths responsibility deal to reduce the salt contents in the food, to display all the nutritional ingredients with their quantity for the customers, display information about colors, fats and artificial flavors, etc. and to display all the allergen information to the customers. Thus, no information is hidden from the customers (Jain and Kaur 2014). Similarly the company came up with various choices of pizza like fat free pizza, gluten free pizza, less cheese pizza, etc. so that variety of customers can enjoy the delight of pizza. The company follows all the necessary regulations and guidelines for making quality food products thus, following the proper ethical standards for food making (Domino's 2016). Environment: The organization has executed many strategies which display its responsibility towards the environment (Pasquier, et. al., 2005). The dominos pizza boxes are 100% recyclable, the delivery chain uses transportation which undergoes regular audit for pollution, the drivers are given a guideline to not to exceed the speed of the truck to 45mph so that the fuel consumption is reduced, the supply chain center and support office are built in accordance to BREEAM standards so that energy consumption is very low due to modern way of mechanical heating and cooling systems (Domino's 2016).Similarly in 2013 the company has made and partnership with Renault to help in developing electronic based cars which can be sued for delivering pizza in more eco friendlyways (Domino's 2016). Employees: organization takes great efforts in ensuring that the employees are having happy experiences working with the company. Employees are given proper training on communication, technology and services to enhance their abilities. There is a reward based performance appraisal system for employees (Domino's 2016). Community: through its CSR initiatives the company organizes various charity and volunteer day programs.Customers also take part in charity programs organized by the company. The company invests on teenage cancer trust to help the trust to improve the quality of life for young cancer patients of age group of 13 and 24. The company also has a national school tour program that enables students to visit the dominos and learn in making pizzas (Domino's 2016). Ethical standards Dominos have high ethical standards set for its employees. The code of ethics compliances with the laws of the country in which the company is in operation (Hafri and Djeraba 2004). Each employee has the responsibility to ensure that he/she follows the codes to the highest standards and deal in ethical manner with customers, colleagues and others. The company follows the trade regulations set by the country in which it is operational and employees ethical marketing strategies. The company prohibits any consultation with Competitor Companys regarding price or customers (Director Code of Ethic, n.d). All the information related to billing, payments, annual reports must comply with government regulations. All the advertisement should be used for good and should have no message that is annoying to others. All the advertisement claims must be truthful (Almanzar 2013). It can thus be said that the organization employees best practices of CSR and ethical conduct in doing business. References Almanzar, D. 2013. Domino's Pizza: Ethics Social Responsibility. [ONLINE] Available at: https://almanz21.blogspot.in/2013/09/dominos-pizza-ethics-social.html[Accessed 21 August 2016]. Anthony, W.P., Perrewe, P.L. and Kacmar, K.M., 1999.Human resource management: A strategic approach. Harcourt Brace College Publishers. Director Code of Ethic (n.d).Code of business conduct and ethics for directors, officers and employees. [ONLINE] Available at: https://media.corporate-ir.net/media_files/irol/13/135383/corpgov/directorethics.pdf[Accessed 21 August 2016]. Domino's. 2016. Inside Dominos. [ONLINE] Available at: https://www.dominos.com.au/inside-dominos[Accessed 21 August 2016]. Domino's. 2016. Vision, mission values. [ONLINE] Available at: https://www.dominos.com.au/inside-dominos/corporate/vision-and-mission/. [Accessed 21 August 2016]. Hafri, Y. and Djeraba, C., 2004, September. Dominos: A new web crawlers design. InProc. of the 4th International Web Archiving Workshop. Jain, R. and Kaur, S., 2014. Impact of work environment on job satisfaction.International Journal of Scientific and Research Publications,4(1), pp.1-8. Pasquier, J.C., Rabilloud, M., Picaud, J.C., Ecochard, R., Claris, O., Gaucherand, P., Collet, F., Chabert, P. and Mellier, G., 2005. A prospective population-based study of 598 cases of PPROM between 24 and 34 weeks gestation: description, management, and mortality (DOMINOS cohort).European Journal of Obstetrics Gynecology and Reproductive Biology,121(2), pp.164-170.